Hair care / The styling guide
Stop Using Texture Powder By Itself.
Texture powder isn't the problem.
Using it as your entire hair routine is.
The common mistake
The Mistake Most Guys Make With Texture Powder
Texture powder has become one of the easiest ways to add instant texture and volume to men's hair.
And that's exactly what it's supposed to do.
The problem starts when guys expect that one product to do everything else too. Volume is only one part of styling your hair.
You still need to build the base and create the structure that holds the hairstyle together.
Give powder its credit
Texture Powder Is Actually Doing Exactly What It's Supposed To
It gives your style the finishing touches that make a difference:
- Texture
- Volume
- Matte finish
Texture Powder is good at its job. It simply isn't supposed to be the entire routine. If you want more structure and longer-lasting hold, build the style before finishing it with powder.
The missing pieces
So What's Missing?
A complete styling routine needs different products to perform different jobs.
Here's how the three BlackMask products fit together.
Step 1: Build The Base
BlackMask Sea Salt Spray
Sea Salt Spray goes in first. It works as the pre-styler, helping create the initial texture and volume before the hairstyle is locked into place.
- Beachy texture + volume
- Lightweight
- Matte, natural appearance
- Pre-styling step
Step 2: Lock The Hairstyle Into Place
BlackMask Hair Clay
Once you've built the base, Hair Clay adds the structure and hold that keeps the hairstyle together.
- High-hold matte finish
- Non-drying formula
- Designed for all-day hold
- Sulfate & silicone free
This is the step you’re missing if you’re creating volume but struggling to keep the hairstyle structured.
Step 3: Now Use The Texture Powder
BlackMask Texture Powder
Texture Powder becomes the finishing step. Use it to add the final lift, texture and volume once the base and structure are already there.
- Volume
- Texture
- Matte finish
- Finishing step
One product vs. the routine
Here's The Difference
Texture Powder Only
- Texture
- Volume
The Complete Routine
- Base
- Texture
- Volume
- Structure
- Hold
One product handles part of the job. The routine handles the whole styling process.
The complete routine
$39.99$54.97-27%
The takeaway
Your Texture Powder Isn't Failing You
Your routine might just be incomplete.
Instead of endlessly adding more Texture Powder, build the hairstyle in stages: build the base, create the hold, then finish with volume.
A little peace of mind
But What If It Doesn't Work For My Hair?
Finding a styling routine that works for your hair can take some trying. BlackMask offers a 90-day money-back guarantee, so you can try the complete routine.
The complete routine
Build The Complete Routine
Three products, each with its own job. Used in the right order.
$54.97 Save $14.98 on the bundle
Buy 2 or more — get 30% off
Build my routineShop BlackMask products. 90-day money-back guarantee.